“The mountain-sea spirit says that it is bad to repeat the same thing several times when fighting the enemy. There may be no help but to do something twice, but do not try it a third time. If you once make an attack and fail, there is little chance of success if you use the same approach again. If you attempt a technique which you have previously tried unsuccessfully and fail yet again, then you must change your attacking method.”
Miyamoto Musashi “A Book of Five Rings”
About Us
Welcome to
Persuasion Jujitsu!
We value your time, so instead of delving into a lengthy history, let’s focus on the key aspects that define who we are.
Good product is crucial, but it’s not enough. Effective sales and promotion are vital. They reach audiences, build trust, drive revenue, and offer a competitive edge. Combining both ensures business success and growth.
That’s why we are here! We believe that the synergy between sales and marketing is essential for organisational success. Our expertise lies in understanding and analysing your business with all its peculiarities and establishing connections between your product and your customers.
At Persuasion Jujitsu, by drawing inspiration from Jujitsu’s principles we leverage creativity, adaptability, and collaboration to achieve an unmatched triumph. Precision, resilience, and innovation drive our strategies, helping clients excel in the dynamic market.
By incorporating Jujitsu-inspired values into our business, we foster a culture of continuous improvement, collaboration, and resilience, ultimately driving our team towards success and prosperity.
Our Values
Discover our core:
guiding principles that define us
Adaptability
Just like Jujitsu practitioners adapt to their opponents' movements, we are agile in today's competitive market landscape and open to new opportunities and challenges in a constantly changing business environment. We adjust tactics based on customer feedback and market dynamics to better respond to shifting trends and demands.
Strategic Engagement
Jujitsu relies on strategy and timing. Our strategic engagement with prospects involves nurturing leads and providing valuable content throughout the buyer's journey, leading to more informed and confident purchasing decisions.
Seizing Opportunities
Jujitsu practitioners exploit momentary opportunities to gain an advantage. We proactively identify and capitalise on market trends and customer needs to lead to a competitive edge.
Continuous Learning
Jujitsu emphasises continuous improvement. Being updated with industry trends, customer preferences, and emerging technologies is essential to stay ahead of the competition.
Know your enemy in the face
Following Jujitsu philosophy, which focuses on using an opponent's energy to gain an advantage, we are concentrating on leveraging competitors' strengths. It helps us identify opportunities to differentiate and position your business effectively.
Empowering Sales Teams
Jujitsu empowers practitioners to use their opponent's momentum. In sales, empowering teams with sales enablement tools, training, and relevant data empowers them to leverage customer interactions and make more informed sales decisions.
Customer-Centric & Result-Oriented Approach
Jujitsu practitioners analyse their opponents' movements before making a move. In our job, we take the time to understand customer needs, pain points, and preferences which enables the creation of targeted and relevant campaigns that resonate with the audience.
Testimonials
What our clients say about us
Get started
Ready to master the art of subtle influence?
Contact Us to begin your Persuasion Jujitsu journey.
Our Team
Meet the Experts
Tim Lawson
Marketing
Grace Houston
Expert
Jacob Jonathan
Manager
Our Services
Unlock Sales Success with Expert Strategy, Mentoring, & Competitor Insights
Sales Mentoring for individuals or teams
Sales Mentoring programs tailored to your specific needs and designed to truly get the best performance for your sales team
CRO & Sales Director Mentoring
Mentoring CROs and Sales Directors empowers leadership with strategic insights, accountability, and guidance to drive consistent sales growth.
Fractional CRO/Sales Director
Fractional CRO or Sales Director provides part-time, high-level sales leadership to drive growth, optimise strategies, and achieve sales targets.
Sales Strategy
It all starts here getting your strategy is key to the success of your business
2-Day Sales Audit
A sales audit evaluates a company's sales processes, strategies, and performance, identifying strengths, weaknesses, and opportunities to optimise revenue and streamline operations for improved sales effectiveness.
Sales Competitor Analysis
A sales competitor analysis identifies rival strategies, strengths, and weaknesses, helping your team refine tactics and gain market advantage.
